Independent businesses are key to the success of a city centre and add vibrancy to the environment, Birmingham is very fortunate to have over 140 independent retailers in the city centre.
The BID offers support to this sector through marketing campaigns alongside assistance with Business Rates Relief and liaising with utility and highways works affecting the trading environment.
Retail BID has developed various marketing campaigns annually putting the focus on independent businesses and promoting the sector.
In 2019 we developed the ‘Love Your Independents’ campaign, the campaign included new branding which was displayed across the city centre, including window stickers in independent shops. Viral films were created highlighting the vast the huge independent offering we have in the city centre across all sectors. This was supported with a digital advertising campaign to drive footfall to the stores.
In previous years we have created outdoor exhibitions, advertising campaigns, independent events and also Found Guide.
The Found guide was produced in 2016 which featured over 100 independent businesses including restaurants, cafés, bars and hairdressers, captured through beautiful illustrations and stunning photography by local artists and creatives.
Alongside unique artwork, inspired by the individuality of Birmingham’s retailers, the guide included details of each store and a map.
Produced by Retail Birmingham and supported by Independent Birmingham, visitors could pick up a copy of Found in one of the 140 independent stores in the city centre or download the guide from www.shoppinginbirmingham.com.
The campaign included outdoor advertising, on street flags, floor graphics within the arcades, magazine/online adverts and a radio campaign with Free Radio promoting the independent sector.