Shaun appointed manager at Great Western Arcade

The Grade II listed Great Western Arcade has appointed Shaun Mountain as the new centre manager.

With more than 16 years of retail experience, Shaun joins the historic Arcade after leaving his previous role as sales and operations area manager for The Perfume Shop, where he managed one of the largest flagship stores in Bullring Birmingham.

Shaun began his career as a sales assistant at Superdrug, covering positions in Merry Hill and Bullring, gradually working his way up through the management team. He spent a year as a store manager designate in the West Midlands area, before being promoted to store manager of the Perry Barr Superdrug store. He then moved within the A.S. Watson portfolio to take on the role as store manager at The Perfume Shop in the Bullring. After three and a half years, Shaun was promoted to area manager, becoming one of its youngest area managers.

He said: “I am delighted to join the team at Great Western Arcade and continue the great work that has already been done to ensure the hidden gems within the Arcade are uncovered. We have a number of independent retailers who all bring something a little bit different to our city, and I’m looking forward to raising their profile alongside the Arcade to ensure our customers have an enjoyable experience.”S

He explained how the Great Western Arcade team are exploring ways that the existing retailers can work more collaboratively to create unique and special events that cannot be found anywhere else in the city.

“These one-off events will not only invite members of the public to enjoy the wonderful Victorian architecture of the building, but also allow our retailers to demonstrate their own individual offerings.

“Setting high standards for store frontages and helping each tenant fit into the beautiful aesthetics of the building is key to ensuring a real wow factor is created.

“Something that I have taken into all of my working life is a motto from my home city of Stoke-on-Trent; ‘Vis Unita Fortior’, meaning united strength is stronger. This is particularly relevant to Great Western Arcade, as I truly believe that by utilising each of the stores’ individual strengths, then the Arcade’s reputation and draw will continue to grow.”

Shaun intends to build Great Western Arcade’s relationship with Retail BID to help showcase the hidden gems within the Arcade and to promote what each tenant has to offer.

“Over the years, the BID has been a valuable support to events, as well as the overall promotion of the Arcade and the individual tenants that occupy it. We are joining forces with the BID to create a special independents campaign in July and with the backing of the BID, we hope to make this upcoming campaign a true success and something that we can do annually.

“We feel that this would be a fantastic way to keep the people of Birmingham, and the surrounding areas, falling in love with the arcade and all it has to offer.”