Movember November in Piccadilly Arcade

Retail BID alongside property owners, Hortons Estates are very pleased to be supporting Piccadilly Arcade independent businesses with their Movember November campaign and the relaunch of the arcade following an extensive refurbishment project.

The BID has developed a brand and marketing campaign for ‘Movember November in Piccadilly Arcade’. The campaign includes digital advertising, social engagement, a short film, which you can see below and finish with an event in Piccadilly Arcade on 29 November.

Retailers including Smithsonia, Shepherds, Marco Benito, Faculty, Piccadilly Opticians, Piccadilly Jewellers, Top Tailor, The Onyx Workshop and Piccadilly Cobbler have put on exclusive offers, discounts and treats for shoppers in order to raise money for the worthy cause.

Movember is an annual world-wide event that takes place in the month of November to raise awareness of men’s health issues such as prostate cancer, testicular cancer and men’s suicide which is ran by The Movember Foundation charity.

Shoppers are encouraged to make a donation in store which will enter them into a prize raffle and automatically be invited to the arcade’s launch event on Wednesday 29th November.

For those who are not able to donate in store can donate through the arcade’s fundraising page at