Christmas in Birmingham campaign revealed as BIDs collaborate for seasonal special

Birmingham city centre is ready to unwrap Christmas in spectacular style this year, with a host of new festive events for 2021 all within walking distance from each other.

From Christmas markets full of crafts, gifts, food and drink, to gift shopping and festive trails, the city is fit to bursting with fun for all ages.

The five city centre BIDs – Retail, Colmore, Jewellery Quarter, Southside and Westside – have worked together to deliver and host a range of new attractions and a Christmas in Birmingham printed map to help visitors find their way across town to sample all the festive delights. The Visit Birmingham website will feature all attractions and links to ticket booking websites.

Birmingham’s Christmas season starts on 4 November, 2021 and runs until 4 January, 2022. With over eight weeks of fun, there’s plenty of time to see everything.

The Christmas in Birmingham map

Arranged by Retail BID, the stunning Walking with The Snowman sculpture trail is coming to Birmingham for the first time from 17 November until January 6, 2022.

This new and enchanting family-friendly walkable trail features 12 incredible sculptures in a tribute to Raymond Briggs’ magical classic, The Snowman™. Each Snowman has been individually decorated by a professional artist, inspired by the theme of the 12 Days of Christmas.

Steve Hewlett, Retail BID Manager, said: “It was important that we secured something special for our members this year as well as funding the Christmas lights.

“The Snowman trail builds on the success of the Wild In Art owls and bears we’ve had in the city previously. We’ve spread them out across the city centre amongst the high-profile attractions and shopping areas, so all businesses get a chance to benefit from visitors following the trail.”

Pick up your Christmas in Birmingham map and follow the enchanting trail of the colourful sculptures across Birmingham city centre at locations such as Bullring & Grand Central, the Mailbox, Centenary Square, Victoria Square and House of Fraser where The Snowman™ will be in his very own fifth-floor Snow Village.

The Snowman city centre trail locations will feature on the Christmas in Birmingham map which will be distributed to more than 150,000 people, Visit Birmingham website and Shopping in Birmingham social media and website.

Walking with The Snowman™ is just one of the many attractions taking place across Birmingham city centre this Christmas.

Families can enjoy Colmore BID’s new Christmas in Cathedral Square market between 17 November-19 December (11am to 8pm) – a magical festive market in the grounds of Birmingham Cathedral featuring local producers selling crafts, gifts, food and drink.

Enjoy a ride on a helter-skelter and a tipple at the pop-up Pigeon in the Park Pub too.

The famous Frankfurt Christmas Market returns to Victoria Square and New Street. Head there for a taste of Glühwein, Bratwurst and crepes, live music and to pick up traditional Christmas gifts between 4 November-23 December, 10am to 9pm.

Christmas in Birmingham attractions

1 CHRISTMAS IN CATHEDRAL SQUARE

This magical festive market in the grounds of Birmingham Cathedral features local producers selling crafts, gifts, food and drink. Enjoy a ride on a helter-skelter and a tipple at the pop-up Pigeon in the Park Pub too.

When: 17 Nov-19 Dec, 11am to 8pm

Where: Cathedral Grounds, Colmore Row

Details: colmorebusinessdistrict.com

2 FRANKFURT CHRISTMAS MARKET

Victoria Square and New Street are home to the largest authentic German Christmas market outside of Germany. Head there for a taste of Glühwein, Bratwurst and crepes, live music and to pick up traditional Christmas gifts.

When: 4 Nov-23 Dec, 10am to 9pm

Where: Victoria Square and New Street

Details: thebfcm.co.uk

3 CHRISTMAS SHOPPING

With big brands at Bullring & Grand Central, the world’s biggest Primark, fashion boutiques and more, Birmingham has it all. Visit Piccadilly and Great Western Arcades for gift shops and the Colmore Row area for wonderful independents.

4 CHRISTMAS AT CITY SOCIAL

The Suffolk Street Queensway underpass in front of the Mailbox is transformed into City Social – an independent street market dedicated to food, drink and live music.

When: 25 Nov-18 Dec

Details: thecitysocial.co.uk

5 ICE SKATE & BIG WHEEL

In Centenary Square, Ice Skate Birmingham gives you the opportunity to enjoy ice skating this winter, while the neighbouring Big Wheel gives jaw-dropping city views. There’s also the Ice Lounge where you can get together with friends.

When: 4 Nov-9 Jan, 2022 (Closed Christmas Day), 10am to 10pm

Details: iceskatebirmingham.co.uk

6 CHRISTMAS SHOWS AND PANTO

Visit Birmingham Hippodrome in Southside to see Jason Donovan in Goldilocks and The Three Bears or The Alexandra (Suffolk St Queensway) for Jersey Boys.

Details: birminghamhippodrome.com

atgtickets.com/venues/the-alexandra-theatre-birmingham/

7 THE SNOW VILLAGE AT HOUSE OF FRASER

Visit the fifth floor of House of Fraser, Corporation Street, to enjoy a free-to-enter winter wonderland at the Snow Village.

When: 17 Nov-23 Dec

8 JEWELLERY QUARTER CHRISTMAS WINDOW TRAIL

Discover the magic of Christmas in the Jewellery Quarter with over 70 festive window displays created by independent businesses. Download the trail at www.jewelleryquarter.net/jq-christmas,
follow it on the DiscoverJQ app, or pick up a copy at a JQ venue.

When: From 19 Nov

9 CHRISTMAS AT BULLRING & GRAND CENTRAL

See The Bull in its Christmas outfit and enjoy the snow falls on Central Street.

When: From 3 Dec

10 BARS, RESTAURANTS & COFFEE SHOPS

From craft beer to family pizza, Birmingham is home to a mouth-watering selection of pubs, bars and restaurants right across the city centre with many offering Christmas menus and promotions.

WALKING WITH THE SNOWMAN

Walking with The Snowman features 12 stunning sculptures in a tribute to Raymond Briggs’ magical classic, The Snowman™. Each Snowman has been individually decorated by a professional artist, inspired by the 12 Days of Christmas!

Where: Across Birmingham city centre

When: 17 Nov-6 Jan, 2022

The Snowman sculptures (see Christmas in Birmingham map for locations)

1 A Partridge in a Pear Tree by Donna Newman

2 Two Turtle Doves by Laura-Kate Chapman

3 Three French Hens by Jessica Perrin

4 Four Calling Birds by Mik Richardson

5 Five Gold Rings by Adam Pekr

6 Six Geese laying by Donna Newman

7 Seven Swans Swimming by RP Roberts

8 Eight Maids Milking by Megan Heather Evans

9 Nine Ladies Dancing by Jenny Leonard

10 Lords Leaping by Sally Adams

11 Eleven Pipers Piping by Amanda Quellin

12 Twelve Drummers Drumming by Sue Guthrie

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