BID’s Walking with The Snowman trail enchants Christmas visitors

The stunning Walking with The Snowman sculpture trail is being held in Birmingham for the first time between 17 November until 6 January, 2022.

The enchanting family-friendly walkable trail features 12 incredible sculptures in a tribute to Raymond Briggs’ magical classic, The Snowman™.

Brought to Birmingham by Retail BID in partnership with Wild in Art, each Snowman has been individually decorated by a professional artist, inspired by the theme of the 12 Days of Christmas.

Families can pick up a Christmas in Birmingham map and follow the enchanting trail of the colourful sculptures across Birmingham city centre at locations such as Bullring & Grand Central, Corporation Street, the Mailbox, Centenary Square, Victoria Square and House of Fraser where The Snowman™ will be in his very own fifth-floor Snow Village.

The Six Geese a Laying Snowman in Selfridges

Birmingham Children’s Hospital Charity is the charity partner and each sculpture has a QR code to encourage visitors to donate to the worthwhile cause.

Walking with The Snowman™ is just one of the many attractions taking place across Birmingham city centre this Christmas – with the return of the Frankfurt Christmas Market, Christmas in Cathedral Square market, Ice Rink & Big Wheel and City Social among the many attractions. Find out more about Christmas in Birmingham here.

David Pardoe, Deputy Chair, Retail BID Birmingham, said: “After such a difficult time we were determined to put on a fantastic trail to entertain families visiting Birmingham this Christmas.

“The colourful Snowman sculptures are just one of several fantastic attractions taking place this year to make this festive season in Birmingham a Christmas to remember.

“We hope Snowman spotters enjoy visiting every sculpture and have a wonderful time in the city centre.”

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