Retail BID releases Big In The City Dino Trail video for the school holidays

Retail BID releases trailer to promote Big In The City Dino Trail just in time for the school holidays.

The BID commissioned Spark Media to create and film the free dinosaur trail to showcase the shopping offer in the city centre.

The Big In The City Dino Trail was designed by Retail BID in honour of Dippy’s arrival to Birmingham Museum and Art Gallery over the summer. The trail will stay in Birmingham city centre until September to entertain shoppers and tourists of all ages.

Shoppers are able to pick up trail maps from hotels, retailers and customer service desks in centres to begin their journey of hunting down all 10 topiary dinosaurs, learning facts about the different beasts along the way through the map and at each dinosaur display.

The map can be downloaded here