Primark announces opening date for biggest store in the world in Birmingham

Primark has announced that its biggest store in the world will open in Birmingham city centre on Thursday, April 11.

It will become the world’s largest Primark store with 160,000 sq feet of trading space over five floors, featuring the latest trends in women’s, men’s and children’s fashions including footwear, accessories as well as lingerie, beauty and homeware.

A Primark spokesperson said: “We confirm plans to open our new flagship store in Birmingham, on April 11, 2019.

“The store, Primark Birmingham High Street, will be our largest to date and 187 in the UK.

“It will feature the latest contemporary shop fit and an enhanced customer experience across 160,100 sq ft of retail space and five floors of fashion.

“The store will create more than 500 new jobs, while 430 colleagues will transfer from our existing location in Birmingham.”

“The store will have the latest trends in womenswear, menswear and kidswear including footwear and accessories, as well as lingerie, beauty and homeware,” said the spokesman.

“In addition to amazing fashion at amazing prices, this store will have many new features.

“They will include Primark’s largest ever beauty studio for nails, make-up, hair, eyebrows and lashes, a barbers and three unique and amazing dining experiences.

“The store will also have a personalisation service, recharge seating areas and free WiFi.

“Other surprises will be revealed on opening day, when we look forward to welcoming our customers to the store.”