JD Sports submits plan for stunning new store front

JD Sports has submitted a planning application to Birmingham City Council to completely transform the shop-front at its New Street store.

The plans show a stunning new store with removed concrete canopy, double-height glass facia and lighting.

Internal changes to the store also feature in the planning application, with cash desks moved and new lighting and fitting rooms.

The plans were drawn up by design consultancy Brinkworth, which has a range of clients across the world.

If approved, the plans for the new-look store would provide another boost for the New Street/High Street area after global banking giant Metro Bank recently submitted plans to transform the store front currently occupied by Vodafone, with a similar double-height glass facia for what would be its first bank branch in Birmingham.