Exciting plans for flagship H&M on New Street

Exciting plans have been lodged for a flagship H&M store on New Street in Birmingham city centre.

The old BHS building has stood empty since August last year when the firm went bust.

Now, fashion brand H&M has filed a planning application with Birmingham City Council to completely refurbish the huge shopping space and transform it into a new store, bringing new visitors to the historic street.

The global retail giant is also hoping to change the entrance by adding a new mirror polished stainless steel canopy to the shop front.

H&M’s plans follow the opening of a new TSB bank on New Street, while key retailers are in discussions to take the soon-to-be-vacant Primark site when the budget fashion brand moves to the giant Primark Pavilions on High Street, which is expected to be ready in 2018.

A revamped New Street is one of the key themes of Retail BID’s third term and discussions about public realm improvements, public safety and visitor appeal are ongoing, with the support of the city council and key stakeholders.

Steve Hewlett, Retail BID Manager, said: “We are delighted to welcome H&M to such a prominent site and we’re looking forward to further announcements about New Street in the near future.”