Exciting new arrivals at Bullring Estate

General Manager Michaela Moore shares insights about how Bullring and Grand Central are welcoming new arrivals.

As Bullring, Grand Central and LinkStreet are now a combined destination – becoming the Bullring Estate, this year has brought some exciting changes a string of new leasing deals and openings, and several seasonal events at the centre that engages our visitors and enhances our offer.

Global beauty retailer, NYX Professional Make-up, has selected the iconic Bullring for its first standalone store in the West Midlands and has joined the existing retail line-up this summer. The popular brand has taken 17,000 sq ft ground floor unit located on the Upper Level West, adjacent to Goldsmiths and New Look Men. NYX Professional Make-up selecting the Bullring Estate is a measure of the centre’s reputation as the region’s leading retail and leisure destination.

As a sector, footwear is performing well across the Bullring Estate with sales showing a positive uplift in the first quarter of 2018. Selfridges has opened its second ever Shoe Galleries concept, following in the footsteps of London’s famous Shoe Galleries department. The 15,000 sq ft space launched on level four with a host of events to celebrate, including bespoke personalisation and performances.

The new department now stocks over 1,700 different styles from almost 50 international designers, complementing the up-market offer provided by Tiffany & Co, Louis Vuitton and Fumo who also opened on level four at the end of last year.

The investment from these brands echoes the continued strong performance of department stores at The Bullring Estate, and is directly reflected in the sales figures. In addition to Shoe Galleries, Footlocker and Footlocker kids have refit their stores, investing in Bullring and building upon the success of the footwear sector at the destination.

Despite a mixed performance from some food and beverage operators so far in 2018, dining and leisure at the Bullring Estate is thriving. We believe the industry shake-up presents new opportunities for the destination, and we have recognised and realised the consumer desire for exciting and fresh independents with a point of difference.

This year, Grand Central’s dining offer has been significantly enhanced with the announcement and opening of a string of exciting brands.

In the spring, Lebanese restaurant, Comptoir Libanais, opened its first restaurant in the West Midlands next to Indian street food specialists, Mowgli, who also opened their first restaurant in the region in March. We have also announced that new entrant into the market, Holy Moly Macaroni, has opened its debut restaurant in the UK at Grand Central. The Harlem influenced soul food operator, headed up by local Birmingham chef Anthony Duffy, is recently joined by local family owned business, Tasty Plaice, and quick-service restaurant, Thai Express.

The centre continues to host engaging and exciting events throughout 2018. On St Patrick’s Day, World Champion Irish Dancers from the Scanlon School of Irish and the atrium in Grand Central was lit up in green light to celebrate the holiday.

So far this year, we’ve also celebrated Chinese New Year in partnership with the Birmingham Chinese Festival, welcomed a ‘Brickfactor’ pop-up for Lego, run a successful Student Sessions and dressed the iconic Bull up for the Royal Wedding in May.

It’s been a busy and successful few months for the Bullring Estate, and we are looking forward to welcoming many exciting new brands and shoppers, ensuring we continue to deliver the region’s best retail and leisure offer.